Case Study 1: US Senatorial Geofenced Advertising Campaign
Objective: A US Senatorial candidate sought to secure the nomination by targeting northern counties of an eastern US state. The campaign’s goal was to dominate key regions and win over voters in highly contested areas.
Strategy: MountainStrategy.com implemented a geofenced advertising campaign tailored to voters in the six largest northern counties. By leveraging advanced geofencing techniques, we delivered targeted digital ads to voters’ mobile devices and desktop platforms based on their physical locations, including community centers, political events, and popular local venues. Messaging was crafted to resonate with regional concerns, emphasizing the candidate’s plans for economic growth, healthcare, and infrastructure.
Execution:
- Geofencing: Precise digital perimeters were established around strategic locations.
- Data Analytics: Real-time monitoring and adjustment of ad performance ensured optimal engagement.
- Tailored Content: Messaging adapted to cultural and socioeconomic concerns specific to northern counties.
Results:
- The candidate secured over 80% of the votes in the six key northern counties.
- The overall campaign led to a decisive nomination victory.
- Increased name recognition and positive sentiment across all targeted regions.
Case Study 2: Congressional House District Analytics
Objective: A Congressional candidate aimed to optimize voter outreach in a competitive house district with diverse demographics. The goal was to identify trends, streamline campaign efforts, and increase voter turnout in favor of the candidate.
Strategy: MountainStrategy.com utilized a comprehensive analytics-driven approach to map voter behavior and preferences. This included:
- Demographic Analysis: Identifying key demographic groups and their priorities.
- Sentiment Tracking: Monitoring social media and news coverage to assess public opinion.
- Heat Mapping: Tracking voter engagement by neighborhood and precinct.
Execution:
- Data Integration: Combined voter registration data with social media activity and past voting records to create actionable insights.
- Customized Outreach: Developed messaging tailored to specific voter segments, such as young professionals, retirees, and small business owners.
- Performance Metrics: Provided real-time reporting to adapt strategies dynamically.
Results:
- The candidate’s voter turnout increased by 15% compared to the previous election cycle.
- Strategic resource allocation reduced campaign costs by 20% while maximizing impact.
- Enhanced voter engagement and sentiment toward the candidate across key demographics.
Case Study 3: Oil Company’s Google Rating Improvement Through Geofenced Reviews
Objective: An oil company sought to improve its public perception and Google rating, which stood at 3.2 stars, by increasing the volume of 5-star reviews and addressing customer service feedback effectively.
Strategy: MountainStrategy.com designed a geofenced review campaign targeting customers who visited the company’s locations. By prompting satisfied customers to leave reviews, we aimed to improve the company’s online reputation and boost its rating.
Execution:
- Geofencing: Targeted prompts sent to customers within a specific radius of company locations via SMS and email.
- Incentive Program: Customers who left a review were entered into a monthly raffle, encouraging participation.
- Real-Time Monitoring: Addressed negative feedback promptly, demonstrating commitment to customer satisfaction.
Results:
- The company’s Google rating increased from 3.2 to 4.5 stars in six months.
- Over 2,000 new 5-star reviews were generated.
- Improved customer retention and brand loyalty, with a noticeable increase in foot traffic to physical locations.